CRISTIANO RONALDO AND DWYANE WADE GET INTO THE FESTIVE SPIRIT FOR POKERSTARS #RAISEIT CAMPAIGN
Sports stars up the ante for Christmas-themed video challenges in a bid to out-do each other
The sporting superstars have combined trick shots with holiday fun in their latest, inventive #raiseit videos for PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand.
Ronaldo and Wade impressed with their Christmas videos, which were posted on their social media channels on Friday and Saturday.
The #raiseit campaign is a fun take on the poker mentality of raising the stakes in order to ‘one-up’ your opponent. It showcases the competitive nature of poker and sport, and the focus, tenacity and endurance needed to succeed in both activities.
The football sensation and Chicago Bulls basketball star have already battled it out twice in the ‘Superstar Wake Up’ and ‘Meme Battle’ rounds. So far, the videos have received more than 43 million views across social media channels.
More videos will be posted on Ronaldo and Wade’s social media channels over the next two months. To view the #raiseit challenges go to www.nowraiseit.com
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Picture credit: PokerStars
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PokerStars is the flagship brand of Rational Group, which operates gaming-related businesses and brands, including PokerStars, Full Tilt, StarsDraft, BetStars, PokerStars Casino and the PokerStars Championship and PokerStars Festival live poker tour brands (incorporating the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour). PokerStars is ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA).
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