Sky Betting & Gaming

Sky Betting & Gaming ("SBG") is the UK's leading mobile-led betting and gaming operator, providing real-money gaming and a diversified gaming product portfolio to customers in the UK, Ireland, and elsewhere in Europe. Since 2000, SBG was one of the first operators to recognize the potential of online and then mobile platforms, and to deliver fun, entertaining and quality betting and gaming experiences. SBG operates five principal brands, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker, entertaining millions of customers each year.

SBG also operates some of the UK's most popular free-to-play sports games such as Soccer Saturday Super 6, Sky Sports Fantasy Football, Sky Sports Fantasy Six-A-Side and ITV Pick 7, as well as leading sports affiliate Oddschecker, which provides odds comparisons, previews and sporting information. The portfolio is complemented by Sporting Life, a leading source of online content for sporting news, results, cards, fixtures and access to premium content such as UK and Irish racing replays.

In July 2018, The Stars Group acquired SBG, forming one of the world's largest, most licensed and most geographically and product diverse publicly listed online betting and gaming companies. The combined company unites iconic brand portfolios, strong technology platforms and capabilities, leading positions and differentiated products across multiple betting and gaming verticals, and an emphasis on sustainable, responsible and safer betting and gaming.

SBG aims to sustain competitive advantages in the growing online betting and gaming markets, based around its market leading, mobile-led product portfolio across betting and gaming; its strong brand and marketing assets; a large, recreational and loyal customer base; a leading technology platform with a lean and agile structure supporting rapid innovation; and an experienced leadership team, with a strong company culture that supports innovation and entrepreneurialism. Headquartered in Leeds, Sky Betting & Gaming has a proud track record of job creation and rapid growth in Yorkshire, where a unique work environment has allowed more than 1,400 people to develop, and be challenged and well-rewarded, create innovative products and solutions for our customers.

Sky Bet is one of the UK's leading online betting operators by number of customers, offering pre-match and in-play odds in a wide range of markets, including football, horseracing, greyhound racing, golf, cricket, tennis, rugby, basketball, American football, politics, TV, film and more. A leading name in online sports betting, Sky Bet serves millions of customers annually through its site and app.

Sky Vegas is one of the UK's leading online gaming brands by number of customers, with a strong product offering hundreds of games, including table games (such as roulette and blackjack) and a range of slot machine and instant win games, a growing proportion of which are delivered exclusively by SBG's in-house content studio 'Core Gaming'. Sky Vegas is focused on fun and entertainment for the more recreational player, where customers can visit the virtual gaming tables, play the slots, win instant prizes or hit the jackpot.

Sky Casino offers customers a premium casino experience. Sky Casino customers can experience the excitement of a live casino 24 hours a day with a portfolio of games including roulette, blackjack, video poker and slot machines, all available to beginners and expert players alike. Sky Casino includes croupiers and live streaming, providing an immersive experience that puts customers at the heart of the action.

Sky Poker is one of the UK's leading online poker rooms for players of all levels. Here customers can chat, take part in exciting tournaments and choose from a range of poker variants. Sky Poker continues to engage its community of players through its blogs, forums, poker academy and poker ambassadors.

Sky Bingo players play bingo online and connect with a likeminded community. The Sky Bingo app and website offer players the chance to chat, make friends, take part in great competitions and play games 24/7. Sky Bingo gives players plenty of chances to win through exclusive offers and bonuses and a wide range of games including daily free bingo, penny bingo and Buy One Get One Free bingo.

Super 6 is one of the UK's most popular free-to-play game. Players aim to correctly predict the scores of six selected football matches for a chance to win up to £1million (or a share of it). With leagues, leader boards and well-known pundits from Sky Sports playing alongside, millions of players put their football knowledge to the test every season.

Sky Sports Fantasy Football is one of the UK's most popular fantasy football (soccer) games. It allows players to quickly and easily manage their fantasy team online and on the app, with an impressive £50,000 in prizes up for grabs for top performing fantasy teams. Sky Sports Fantasy Football also features reviews and analysis, live points updates and private leagues.

A leading sport affiliate, Oddschecker is now the UK’s foremost odds comparison website, giving direct access to the best odds from leading bookmaking brands. For more than a decade Oddschecker has helped bettors find the bets that suit them, whether they want to bet on sports, reality TV or politics. Based in London, Oddschecker also provides details of promotions, free bets and money back specials

Sporting Life has been synonymous with horse racing and betting in the UK since 1859. In 1998, it made the decision to stop printing its magazine and move Sporting Life entirely online. Today, customers can find news, scores, results, reviews, blogs, competitions and sports-specific channels that range from football and horse racing to Formula 1 and U.S. sports. Millions of fans from around the world visit the site for the latest news and accurate, impartial sporting information.