POKERSTARS SPONSOR IAAF MONACO DIAMOND LEAGUE AND USAIN BOLT IN MEN’S 100M RACE
ONCHAN, Isle of Man – July 10 2017 – PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, is sponsoring Usain Bolt and the IAAF Monaco Diamond League later this month in Bolt’s penultimate competitive race of his career.
The record-breaking sprinter and undisputed fastest man on the planet will take to the 100m track on July 21 at the Stade Louis II Stadium, ahead of his final race at the IAAF World Championships in London. PokerStars will sponsor the race providing bib sponsorship for all eight participants in the men’s 100m race.
“PokerStars is proud to support the men’s 100m race at the IAAF Monaco Diamond League and further our relationship with Usain Bolt,” said Eric Hollreiser, PokerStars Director of Corporate Communications. “Usain is one of the greatest athletes in history and we look forward to seeing him in what will be an exciting event for sport fans around the world.”
The eight-time Olympic gold medallist signed as an ambassador for PokerStars last month, with the aim of promoting the brand and introducing new audiences to the game of poker in marketing campaigns and live appearances. Bolt’s first campaign, #GameOn, is a head-to-head social media competition with Hollywood superstar Kevin Hart. The two celebrities are engaged in a battle of wits to see who has the most maverick mind using the metrics of their social media channels as scorecards, allowing fans to decide who wins each battle.
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PokerStars is the flagship brand of Rational Group, which is ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA) and owns gaming and related businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, StarsDraft, and the PokerStars Championship and PokerStars Festival and PokerStars MEGASTACK live poker tour brands (incorporating aspects of the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour). PokerStars is the world’s most licensed online gaming brand, holding licenses or related operating approvals in 17 jurisdictions. PokerStars.com and PokerStars.eu operate globally under licenses from the Isle of Man and Malta governments, respectively.
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