POKERSTARS LAUNCHES EXCLUSIVE FACEBOOK CAMPAIGN FEATURING CRISTIANO RONALDO AND NEYMAR JR
Superstar athletes have combined reach of more than 157 million fans
ONCHAN, Isle of Man – August 3, 2015 – PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, launched a new advertising campaign on Facebook this weekend starring global sports giants Cristiano Ronaldo and Neymar Jr. The players’ Facebook fans were given an exclusive preview of the videos, which can now be viewed on their Facebook pages, two weeks before the commercials air for the first time on television globally.
The world’s largest online poker operator will combine the enormous popularity of Ronaldo and Neymar Jr, with the unparalleled scale and sophisticated targeting tools offered by Facebook, to engage gaming and sports fans and maximise the impact of the campaign. Ronaldo is Facebook’s most popular public figure with more than 104 million fans. Neymar Jr has more than 53 million Facebook fans.
The athletes star in short videos produced by acclaimed commercial and music video director Vaughan Arnell and were shot on location in Madrid and Barcelona. Arnell has worked on TV commercials for brands including Levis and Dove, but is most famous for his collaborations with Robbie Williams and One Direction. Each video features poker as the centrepiece of the athletes’ evening with friends, and highlights the fun, social and competitive aspects of the game.
PokerStars announced sponsorship deals with Brazilian football superstar, Neymar Jr, and arguably the world’s best known footballer, Cristiano Ronaldo, earlier this summer. The signing of the two global football giants is a massive coup for the brand and PokerStars’ largest sponsorship to date.
Tarquin Henderson, Head of EMEA Gaming Sales at Facebook, commented: “People come to Facebook to discover things that matter to them, whether it’s photos from their friends and family, videos from brands they love, or posts from their favourite celebrities. PokerStars’ campaign combines the best of this – fresh, engaging content from two of the biggest footballers on the planet. And thanks to Facebook’s scale and unparalleled targeting tools, these videos will reach the most relevant audience, from poker and gaming fans to football aficionados.”
Michael Hazel, Interim CEO at the Rational Group added: “This is the biggest PokerStars marketing campaign in history and we are excited to launch with exclusive distribution on Facebook. Both
videos show how each of the stars love the game of poker in their own unique way. The vast numbers of fans who engage with both stars make Facebook a great platform to reach a big audience. To put this into context the combined fan base for both superstars is a huge 157 million; the estimated global TV audience for the recent Champions League final was 180 million.”
To coincide with the global TV launch on August 17, PokerStars will also be running a separate promotion called ‘Dream Team Collection’. This involves online poker challenges and puzzles that incorporate Ronaldo and Neymar Jr, giving fans and poker players a chance to win various prizes plus a shot at $1,000,000.
PokerStars operates the world’s most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best security online. More than 135 billion hands have been dealt on PokerStars, which is more than any other site.
PokerStars.com and PokerStars.eu operate globally under licenses from the Isle of Man and Malta governments, respectively. PokerStars also operates under licenses in locally licensed jurisdictions including Italy, France, Estonia, Belgium, Denmark, Spain, Bulgaria, Greece, United Kingdom and Schleswig-Holstein in Germany.
PokerStars is the key brand of Rational Group, which operates gaming-related businesses and brands, including PokerStars, Full Tilt and the European Poker Tour. In 2012, 2013 and 2014, Rational Group companies in the UK and Isle of Man won recognition as one of the best workplaces in the UK being awarded a top 25 position by the Great Place to Work Institute’s Best Workplaces – Large category rankings. Rational Group entities in Costa Rica and Dublin also achieved the same accolade in their respective local rankings in 2014. PokerStars is owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA).