POKERSTARS AWARDED FOR #GAMEON SUCCESS AT EGR MARKETING AND INNOVATION AWARDS
ONCHAN, Isle of Man – June 22, 2018 – PokerStars received the ‘Poker Marketing Campaign’ and ‘Social Marketing Campaign’ awards for its #GameOn campaign at the prestigious EGR Marketing and Innovation Awards, held on Wednesday, May 20 at The Hurlingham Club in London. PokerStars beat eight other nominees to take the awards.
#GameOn was a nearly year-long social media competition that saw ambassadors Kevin Hart and Usain Bolt try to out-do each other by posting videos to their combined 140 million-strong social media following. The series saw them complete a set of challenges to test the core qualities and skills of poker, including reading opponents, emotional control, and bluffing.
“It is great to be recognised at awards like these and to take home two awards proves the passion and hard work of the marketing teams across every brand at Stars,” said Christopher Coyne, Chief Marketing Officer at Stars Interactive Group. “We’re all very proud #GameOn and would like to thank everyone who got involved. Stars has a big year ahead with many exciting initiatives, projects and developments. We hope to be considered positively for more awards into the future.”
In addition to taking home the ‘Poker Marketing Campaign’ and ‘Social Marketing Campaign’ awards, PokerStars was also shortlisted for the ‘Brand of the Year’ and ‘Innovation in Poker’ awards.
The two marketing awards add to similar success earlier in the year when The Stars Group picked up awards at the Gaming Intelligence Awards, Global Gaming Awards, International Gaming Awards and notably the Outstanding Contribution to Responsible Gambling Award at the Gambling Compliance Awards.
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PokerStars operates the world’s most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best online security. More than 182 billion hands have been dealt on PokerStars, which is more than any other site.
PokerStars is the flagship brand of The Stars Group Inc. (Nasdaq: TSG; TSX: TSGI), which owns gaming and related businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Festival, PokerStars MEGASTACK, PokerStars Caribbean Adventure, European Poker Tour, Latin American Poker Tour and the Asia Pacific Poker Tour live poker tour and event brands. PokerStars is the world’s most licensed online gaming brand, holding licenses or related operating approvals in 17 jurisdictions.
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