AMAYA ACQUIRES VICTIV DAILY FANTASY SPORTS SITE; WILL LAUNCH UNDER NEW “STARSDRAFT” BRAND
MONTREAL – AUGUST 13, 2015 – Amaya Inc. (TSX: AYA, NASDAQ: AYA) (“Amaya” or the “Corporation”) today announced that it has acquired Victiv (www.victiv.com), an Austin, Texas based daily fantasy sports (“DFS”) site that offers players the opportunity to build a roster of their favorite sports stars and compete for the chance to win real money.
The current Victiv team will manage the DFS business, which will be rebranded StarsDraft and will be initially launched at StarsDraft.com in select U.S. markets and later through the PokerStars platform. Victiv has received considerable attention among daily fantasy players for its user-friendly and innovative software for fantasy sports enthusiasts.
“StarsDraft (www.StarsDraft.com) will combine Victiv’s innovative platform and experienced DFS team with Amaya’s expansive consumer base and operational excellence as the world’s preeminent online gaming brand,” said Matthew Primeaux, CEO of Victiv. “We intend to capitalize on what we believe is strong crossover between online poker players and daily fantasy sports. PokerStars is the most-trusted brand in online gaming and brings unmatched security, customer support and technical infrastructure that we believe all players can rely on.”
StarsDraft.com will feature the innovative Victiv software that Amaya believes has made the site increasingly popular since its launch last September, particularly among players who are new to the game. In particular, the Bankroll Builder feature allows new players the chance to learn the game in a risk-free environment. Joining free-to-enter contests new players have a chance to display their sports knowledge and win cash without having to deposit.
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Amaya is a leading provider of technology-based solutions, products and services in the global gaming and interactive entertainment industries. Amaya owns gaming and related consumer businesses and brands including PokerStars, Full Tilt, the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour. These brands collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences. Amaya, through certain of these brands, also offers non-poker gaming products, including casino, sportsbook and daily fantasy sports.
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