Sportsbook Business Intelligence Analyst

Business Intelligence
Job Type:
Leeds, United Kingdom

Job Purpose

We are looking for a talented analyst to join our dynamic Business Intelligence Team. The successful candidate will use advanced analytics to provide data insights to aid business decisions in the area of Sportsbook.  Our Business Intelligence team provides a challenging, enjoyable environment within a collaborative team of dedicated and professional analysts.

Key Responsibilities

  • Be the analytical partner for the Sportsbook stakeholders, promoting data driven decision making

  • Delivery of advanced analytical projects within a fast moving environment

  • Application of data to areas such as campaign analysis, ROI and A/B testing, focused on our Sports product

  • Extracting and analysing very large and multi-dimensional data sets, working closely with internal units to drive insights and encourage more efficient and effective spend

Skills and Capabilities

  • Relevant experience in an analyst function, preferably in gaming or IT sector
  • A keen interest in sports
  • Degree (or equivalent) in the quantitative areas or relevant experience gained in data analytics
  • Ability to deliver high quality work under pressure of deadlines
  • Ability to clearly communicate ideas and results to non-technical business people, both written and orally
  • Ability to see the "big picture", evaluate the business impact of issues and prioritize among many requests
  • Ability to turn complex concepts into actionable recommendations
  • Proficiency in extracting and manipulating large datasets using SQL/ MicroStrategy (or similar)
  • Advanced knowledge of Microsoft Office (Excel, PowerPoint etc.)


  • A passion for betting and gaming
  • Knowledge of the online poker/ casino/ sportsbook industries
  • Practical experience with statistical tools (SPSS, SAS, R, KNIME, other)
  • Experience in data mining/ advanced analytics (clustering, regression, predictive models or similar)

Our Values

  • Focus on the customer
  • Work as a team
  • Strive for excellence
  • Have courage
  • Show passion

Our Culture

Angus Hopkinson spent some time with the company as an intern while reading maths at University of Cambridge.  “It’s pretty easy to learn a lot very quickly when you’re surrounded by people more than willing to answer any and every question”, he explains.  “The hierarchy is very flat;  anyone from any level can comfortably contribute to any discussion, which creates a much nicer atmosphere where bosses are more like teammates.  Angus joined the BI team as Customer Insight Analyst and has since progressed to manage a team of analysts.

The Incentives

Our new office in Leeds is very conveniently situated. Located in the heart of the UK, Leeds itself is a large and vibrant city. Its steady growth is visible through the diverse economy, well-settled civil planning, convenient public transportation and a lot more. Leeds offers a variety of natural and manmade landmarks, museums, galleries and theatres which make the city a scene for many cultural events. Leeds is also a host to 80+ annual festivals and several major sports events. The city offers 300+ bars and restaurants and is known as a top shopping destination.

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance. In addition, you are entitled to join our company pension scheme and our bike-to-work scheme. A baby bounty is offered to our employees as well, granting 1000 GBP upon the birth of a child.

As an advocate of work/life balance, we offer an annual personal interest allowance where we encourage personal learning outside of working hours. In addition to that we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

The Company

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands.

Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.

This role is in the Group’s Leeds Service office in the BI Department.