Senior Social Media Acquisition Manager

Job Type:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand

Stars Group (NASDAQ: TSG) are recruiting a Senior Social Media Acquisition Manager to join its brand-new US Marketing team. Stars Group is one of the largest publicly listed Gaming & Betting brands in the world, and recently announced a long-term partnership with Fox Sports (NASDAQ: FOX) to create FOX Bet, with the intention of building the leading brand in US Sports Betting.

A cornerstone of our vision is to create a first-class marketing team, largely based in New Jersey. The team will be built to thrive in such a fast-paced and high interest category.

Why we need you:

The Stars Group and Fox Sports partnership is a compelling one. As well as being the world's biggest poker company and owner of PokerStars, The Stars Group also includes the UK's #1 sports betting brand, Skybet. Combining this expertise with Fox Sports iconic brand and unbeatable sports media reach and access, will deliver a unique experience to our customers from a brand they trust.

FOX Bet's launch timing couldn't be better - the regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade.

Within any sports betting business, the marketing team is the heartbeat. The team will be responsible for delivering:

  • A relentless pace and volume of campaigns to keep up with live sport
  • Marketing plans across the full range of marketing channels
  • A strong messaging platform communicating to a highly engaged audience around their #1 passion - live sport
The role:

The Social Media Acquisition Manager is based in NJ and a critical role in the performance marketing team. Reporting into the VP of Marketing, you will oversee marketing campaigns and investment across the key strategic platforms of Facebook/Instagram, YouTube, Twitter and Snap. Working closely with an agency to deliver the operational execution of campaigns, the primary focus is on acquiring new customers, via a through the funnel strategy. Delivering our ambitious growth targets will require a high energy approach, managing multiple campaigns around a range of high-profile sports events, across all platforms.

You'll closely manage the day to day performance of the agency, leading the review and analysis current campaigns, turning test results into to tangible performance improvements through the acquisition funnel. You'll be tasked with planning forthcoming campaigns, setting strategies, budgets & targets across platforms. We'll look for you to collaborate closely with the creative team to deliver new briefs and analysis to drive continuous improvement in creative performance. You'll be working with the wider marketing team to contribute to maximum marketing effectiveness and help establish a high-performance culture.

You'll need to form deep and productive relationships with key platform teams to ensure we stay in front of platform trends and innovations.

Who are we looking for:

You'll be an experienced digital marketer with at least 3 years of experience working across social media platforms. You'll have a strong knowledge of a CPA to LTV business model. You should also possess previous experience partnering with a digital marketing agency.

As with all of our roles you'll need to be a highly organized and analytical individual, keen to evolve the model into new media formats. You'll be able to show you are an excellent communicator who can collaborate easily with all sections of the marketing department and wider FOX Bet team. We'll want you to be someone who is comfortable working in a fast paced, start-up environment.

What's in it for you?

The salary for this job is based on experience, so while we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus.

We offer 100% paid health, dental and vision insurance for you and a substantial employer contribution towards your qualified dependent coverage. In addition, you also receive other benefits at no cost such as life insurance, short term disability and long term disability. We offer a generous 401(k) plan with a 100% employer match and no vesting or waiting period. In addition, you are entitled to a personal interest allowance which encourages our employees to enhance their skills or pursue a hobby. A baby bounty is offered to our employees as well, granting $1,500 upon the birth of a child. We also offer 9 paid holidays and full time employees start out with some generous vacation time right from Day 1.

Our in-house training and development team delivers fantastic support in terms of developing your skills and helping you progress your career. In the office there is always free fresh fruit, endless snacks and drinks and of course an unlimited amount of coffee! We also provide catered lunch to our employees on special occasions or just because!

In terms of relaxation we have offered yoga and chair massages in the past and will continue to do so under our yearly wellness initiatives. We look for fun ways to celebrate and come together socially including our favorite event each year-our annual Christmas party!

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we'll invite you to a phone interview and if that goes well, we will invite you into the office for a face-to-face interview

About The Stars Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world's largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: