Senior SEO/ASO Manager

Job Type:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand

Stars Group (NASDAQ: TSG) are recruiting a Senior SEO/ASO Manager, Marketing to join its brand-new US Marketing team. Stars Group is one of the largest publicly listed Gaming & Betting brands in the world, and recently announced a long-term partnership with Fox Sports (NASDAQ: FOX) to create FOX Bet, with the intention of building the leading brand in US Sports Betting.

A cornerstone of our vision is to create a first-class marketing team, based in New Jersey. The team will be built to thrive in such a fast-paced and high interest category.

Why we need you:-

This an exciting opportunity for a Senior SEO/ASO Manager to define the direction of a new brand, FOX Bet. The Stars Group and Fox Sports partnership is a compelling one. FOX Bet is a partnership between The Stars Group and FOX Sports. As well as being the world’s biggest poker company and owner of PokerStars, The Stars Group also includes the UK’s #1 sports betting brand, Sky Bet. Combining this expertise with FOX Sports iconic brand and unbeatable sports media reach and access, will deliver a unique experience to our customers from a brand they trust.

FOX Bet's launch timing couldn't be better - the regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade. Within any sports betting business, the marketing team is the heartbeat.

Working in this team, you'll be responsible for delivering:-

  • a relentless pace and volume of campaigns to keep up with live sport
  • Marketing plans across the full range of marketing channels
  • A strong messaging platform communicating to a highly engaged audience around their #1 passion - live sport

The role:-

Reporting to our Department Head of Media Activation (Acquisition), you will have responsibility for the overall management, execution and business development of SEO/ASO strategy, and all supporting 3rd party agencies.

You will work closely with Head of Media Activation (Acquisition), to drive FOX Bet online revenue growth through player acquisition and customer engagement to grow frequency of deposits. This role is perfect for a hard-working search engine optimization specialist who isn't afraid to roll up their sleeves and get stuck in.

You will be responsible for ensuring that the FOX Bet brand holds a competitive presence and share-of-voice across leading search engines. Developing and maintaining the SEO/ASO strategy for all FOX Bet properties, daily monitoring of performance and identifying areas for improvement. You will optimize apps for app store and google play and define and track KPIs for ongoing SEO/ASO and content initiatives. Your role will involve monitoring organic search performance vs top competitor sites. Identifying and engaging best agencies/vendors and negotiate global contracts. You will audit web pages and develop roadmaps to help implement required changes and engage with data analytics to assess and report project results.

Who are we looking for:-

Ideally, you should hold a bachelors degree; graduate degree preferred. You should have 3-5 years of professional experience in developing and implementing SEO/ASO programs for a large scale brand. Knowledge of the gambling & gaming industry is a plus, but not essential.

Proven aptitude in improving organic search performance and experience with SEO tools, webmaster guidelines and KPIs across search engines. You’ll need an expert knowledge of digital marketing principles such as funnel optimization UX & Landing Page optimization and be comfortable working in a fast paced, start-up environment.

What's in it for you?

We are looking for the best talents, so we are offering very competitive packages based on experience, including health, dental and vision insurance, as well as a generous bonus scheme.

On top of this, we are offering a unique professional and personal opportunity to build something from the ground up, working with a major sports brand in a category that is just opening up in the US and will grow exponentially in the next decade and beyond.

The Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world's largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: