Senior Product CRM Manager, Casino

Job Type:
Dublin, Ireland

The role:

We are looking for a Senior Product CRM Manager, Casino to join our busy and dynamic team based in our Dublin service office.

Why we need you: -

Reporting to our Department Head of Casino CRM, your role is to drive our Casino Product CRM strategy. You will lead and manage the Product CRM team within the marketing function and will be responsible for managing an approved multi-million offset budget. You will create the Casino Lifecycle roadmap in joint efforts with the Casino Product leadership team and be responsible for improving and growing your segment.

You will lead a team that creates and delivers the plan for everything that falls under the Casino Product CRM umbrella (incl. Casino Races, Slots campaigns, Live Casino Trivia, Live Casino campaigns and mini games such as Spin of the Day). Spreadsheets, MicroStrategy and working closely with Business Intelligence are 3 of the main pillars of your role. Interpreting the analysis, implementing the relevant findings and driving your team towards your shared objectives form the other 3.

You will also conduct an ongoing analytical audit of your teams’ campaigns including; user journeys, rewards distribution, creatives, micro and macro conversions and constantly challenge conversion KPIs. Data extraction and interpretation which relates to team campaigns will form a significant part of your day to day.

You will work closely with our Compliance team to ensure all campaigns are in line with regulation and our Support Team about upcoming campaigns and activities to gain feedback on the customer communication. You will work closely with our Poker, Rewards and Sportsbook marketing teams to identify potential cross vertical opportunities and build cross vertical plans. Candidates will need to flexible with working hours and be prepared to work outside of normal business hours, when needed

Who are we looking for: -

The right candidate should have a relevant background from a fast paced commercially focused online industry. You should also be experienced within team management and budget ownership. Experience of analysing data and reporting on campaign performance is essential. Experience and/or education in agile methods of project work is helpful.

We are looking for a highly numerate and analytical individual with proven ability to take ownership of all aspects of Product CRM and related analysis: from concept to completion. You should have excellent communication skills, written and verbal to build relationships across departments and the ability to take ownership of projects and to work alone with little or no supervision.

You and your team will form the engine room of the marketing function. If like to dig into the numbers and form plans off the back of your findings, then this is the role for you.

As the ideal candidate, you will have: -

Experience within a commercially focused online organisation, 5 years minimum. online gaming experience is preferable but not essential. Experience managing a team.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. In addition, we can provide advice and dedicated assistance to those moving to Dublin.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you can join our company pension scheme. You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 EUR as congratulations.

Our in-house training and development team deliver fantastic support to develop your skills and support you in progressing your career.

We have a canteen which offers hot and cold options for breakfast and lunch and we contribute €3 daily towards this. In addition, there is free fresh fruit, snacks, drinks and an onsite gym (if you’re into that kind of thing).

 What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.  This role is in the Group’s Dublin service office in the Casino  department.