Senior Performance Marketing Manager

Category:
Marketing
Job Type:
Location:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand

Stars Group (NASDAQ: TSG) are recruiting a Senior Performance Marketing Manager to join its brand-new US Marketing team. Stars Group is one of the largest publicly listed Gaming & Betting brands in the world, and recently announced a long-term partnership with Fox Sports (NASDAQ: FOX) to create FoxBet, with the intention of building the leading brand in US Sports Betting.  

A cornerstone of our vision is to create a first-class marketing team, based in New Jersey. The team will be built to thrive in such a fast-paced and high interest category.

Why we need you:

The Stars Group and Fox Sports partnership is a compelling one. As well as being the world’s biggest poker company and owner of PokerStars, The Stars Group also includes the UK’s #1 sports Betting brand, Skybet. Combining this expertise with Fox Sports iconic brand and unbeatable Sports Media reach and access, will deliver a unique experience to our customers from a brand they trust.  

FOX Bet’s launch timing couldn’t be better - the regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade.

Within any sports betting business, the marketing team is the heartbeat. Working in this team, you’ll be responsible for delivering:

  • a relentless pace and volume of campaigns to keep up with live sport
  • Marketing plans across the full range of marketing channels
  • A strong messaging platform communicating to a highly engaged audience around their #1 passion – live sport

The role:

The Performance Marketing Manager is the team all-rounder. Working across all Performance media channels and with the specialist teams, you will help us invest our marketing budget to the maximum return, helping us grow our customer base and market share as quickly as possible.

We’ll want you to be reviewing and analysing current campaigns, to identify opportunities to optimise investment and maximise performance. You’ll also be planning forthcoming campaigns, setting strategies, budgets & targets with the channel teams to ensure customer acquisition targets are met. You can expect to be working with the creative team to deliver new briefs and analysis to drive continuous improvement in creative performance. We’ll need you to work across the full spectrum of digital marketing channels.

This role is in the performance marketing team and requires working closely with all marketing channel owners and 3rd party partners to ensure high performance.

Who are we looking for:

You’ll be an experienced digital marketer who has worked across different channels and specialisms. As with all our roles, you’ll need to be a highly motivated self-starter, capable of analysing data quickly to make swift decisions. You need to be able to show you are an excellent communicator who can collaborate easily with all sections of the marketing department and the wider FOX Bet team. You should come from a background which means you are comfortable working in a fast paced, start-up environment.

What’s in it for you?

The salary for this job is based on experience, so while we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus.

We offer 100% paid health, dental and vision insurance for you and a substantial employer contribution towards your qualified dependent coverage. In addition, you also receive other benefits at no cost such as life insurance, short term disability and long term disability. We offer a generous 401(k) plan with a 100% employer match and no vesting or waiting period. In addition, you are entitled to a personal interest allowance which encourages our employees to enhance their skills or pursue a hobby. A baby bounty is offered to our employees as well, granting $1,500 upon the birth of a child. We also offer 9 paid holidays and full time employees start out with some generous vacation time right from Day 1.

Our in-house training and development team delivers fantastic support in terms of developing your skills and helping you progress your career. In the office there is always free fresh fruit, endless snacks and drinks and of course an unlimited amount of coffee! We also provide catered lunch to our employees on special occasions or just because!

In terms of relaxation we have offered yoga and chair massages in the past and will continue to do so under our yearly wellness initiatives. We look for fun ways to celebrate and come together socially including our favorite event each year—our annual Christmas party!

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well, we will invite you into the office for a face-to-face interview

About The Stars Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: talent@starsgroup.com.