Senior Paid Social Media Manager

Job Type:
Leeds, United Kingdom

The role: Senior Paid Social Media Manager

We are looking for a Senior Paid Social Media Manager to join our Performance Marketing team, based in our Leeds office.

Why we need you: -

You will lead, design and execute the approved paid social digital marketing strategy and customer acquisition for all The Stars Group real money verticals on social media channels. Managing a small team focussed on performance through campaign planning, set-up, execution, optimisation and reporting. You will be responsible for helping drive the Group’s growth goals through existing and emerging social media channels. 

You will deal with overall strategy on paid social platforms and lead the day-to-day advertising campaign management and execution of group management approved campaigns across social media channels, constantly re-evaluating and optimising campaigns with a data driven approach. Delivering all real money verticals objective’s and KPIs efficiently and provide continued evaluation, analysis and reporting of the strategy and results.

The role will lead the implementation of Group management approved paid social activities, with pre-set budgets and will handle relationships with external agencies as well as internal teams such as creative studio, BI and vertical owners to drive performance via sophisticated paid social marketing campaigns. You will work closely with key social platforms and relevant 3rd parties to nurture relationship and identify new growth opportunities.

Your role will involve working with defining and segmenting audience data and audience segmentations for optimal campaign results and channel growth. Helping the Group maintain and grow direct response marketing as well as participate with integrated campaign planning and campaign executions for awareness, consideration and acquisition. You will initiate initiatives and plans to test creative, messaging, user journeys and targeting to improve performance.

As part of your role, you will collaborate with teams across the Group to ideate, influence and implement initiatives that will promote the Group’s products to current and potential customers, ensuring efficiency in integrated cross channel campaigns.

Who are we looking for: -

We are looking for a digital marketing expert with a background in paid social media channels with experience with leading and managing paid social media campaigns (planning operation /trafficking /campaign management).

You should have proven hands on experience and technical understanding of social media advertising platforms. Great communication, presentation and client management skills will be needed with history of building positive internal and external client relationships that move initiatives forward. 

You’ll need proven knowledge of the digital marketing ecosystem, different layers, business models and technology considerations, together with excellent analytical and numeric skills with strong attention to detail.

As the ideal candidate, you will have: -

Real Money Gaming industry experience. Knowledge of AppsFlyer or other mobile tracking technologies is advantageous. Fluent in a second / third language desired.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations. In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is based in the Leeds service office in the Performance Marketing department.