The role: Senior/ PPC Manager
We are looking for a Senior/ PPC Manager to join our Performance Marketing team, based in Leeds.
Are you our next Super Star?
We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.
So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.
Why we need you: -
This is an exciting opportunity to be responsible for helping to develop our paid media approach and executing tactics by multiple search engines and markets for the overall aim of providing a positive ROI, through paid search campaigns. Your role will involve day-to-day advertising campaign management activities, across paid search channels, developing and managing implementation of successful desktop and mobile advertising campaigns for all our apps, based on direction and set guidelines. You will devise and execute pre-approved cutting edge paid search campaigns with the aim of increasing new customer awareness and subscriptions to the Group's market leading products.
As part of this role, you will manage the implementation of approved activities with pre-set budgets. You will manage the day to day relationships with media agencies to help drive performance through sophisticated paid search marketing channels, whilst liaising with major search engines to identify new growth opportunities to be recommended to Group management.
You will execute all aspects of paid search media programs including; initial planning, set-up, implementation, monitoring, analysis, and optimization while ensuring KPIs are met and exceeded. You will play an important role in identifying growth opportunities and delivering a professional and cutting edge media performance that secures the best possible ROI for the Stars Group.
Who are we looking for: -
We looking for an individual who is as passionate about search marketing as we are! You will need strong technical and analytical skills (including experience with Analytics tools) and proven experience in managing complex PPC campaigns with a history of driving ROI for businesses.
You will need to be a good team player with excellent inter-personal skills and a proven ability to work to strict deadlines coupled with excellent attention to detail able to work effectively in a highly complex, diverse, changing environment.
As the ideal candidate, you will have: -
Experience working with bid management platforms and knowledge and passion for Sports. Additional language skills are highly desirable.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations. In addition to that, we provide the opportunity for a discounted gym membership.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.