Senior Marketing Manager

Job Type:
St Julian's, Malta

The role: Senior Marketing Manager

We are looking for a Senior Marketing Manager to join our busy and dynamic Poker Marketing team based in our Malta service office.

Why we need you: -

You will support the Head of Go to Market in helping to develop and deliver 360 degree campaigns for key product innovations, promotions and global marketing campaigns throughout the year.

As part of your role, you will also help assist in developing a product’s consumer target, competitor analysis and market research, as well as being involved in the definition of a product’s engagement and marketing contribution focused mainly in new poker products and online promotions or activities.

You’ll lead and coordinate key Poker Marketing projects, approved by Group management and know the status of project deliverables and pre-approved budgets. You will be responsible for developing and coordinating paid and non-paid marketing campaigns for the Poker Vertical. This involves working with all channels to develop fully integrated campaigns across the marketing spectrum.

You will develop and manage campaigns for all PokerStars product and projects and launch all new products across the vertical including developing positioning and supporting marketing materials.

You’ll help to manage a product’s players’ engagement and marketing contribution and be aware and investigate consumer trends, market activity and competitive knowledge for the segment and category.

Who are we looking for: -

We are looking for someone with an extensive marketing / agency background, used to developing  relationships with key business areas in order to align promotional efforts with operational strategies.

You will need extensive experience in 360-degree campaign marketing of on-line gaming/gambling brands and understanding of PokerStars global and regional poker tournaments and series.

You should be highly organized with the ability to multi-task and prioritize key projects, anticipating business challenges and recommending solutions.

As the ideal candidate, you will have: -

European / international experience with experience within the gaming sector.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.

We contribute €5.25 daily towards a lunch allowance and in addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.  This role is in the Group’s Malta service office in the Poker Marketing department.