Senior Marketing Commercial Manager

Job Type:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand

Stars Group (NASDAQ: TSG) are recruiting a Senior Marketing Commercial Manager, to join its brand-new US Marketing team. Stars Group is one of the largest publicly listed Gaming & Betting brands in the world, and recently announced a long-term partnership with Fox Sports (NASDAQ: FOX) to create FOX Bet, with the intention of building the leading brand in US Sports Betting.

A cornerstone of our vision is to create a first-class marketing team, based in New Jersey. The team will be built to thrive in such a fast-paced and high interest category.

Why we need you:

This an exciting opportunity for a Senior Marketing Commercial Manager to define the direction of a new brand, FOX Bet. The Stars Group and Fox Sports partnership is a compelling one. FOX Bet is a partnership between The Stars Group and FOX Sports. As well as being the world’s biggest poker company and owner of PokerStars, The Stars Group also includes the UK’s #1 sports betting brand, Sky Bet. Combining this expertise with FOX Sports iconic brand and unbeatable sports media reach and access, will deliver a unique experience to our customers from a brand they trust.

FOX Bet's launch timing couldn't be better - the regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade. Within any sports betting business, the marketing team is the heartbeat.

Working in this team, you'll be responsible for delivering:

  • a relentless pace and volume of campaigns to keep up with live sport
  • Marketing plans across the full range of marketing channels
  • A strong messaging platform communicating to a highly engaged audience around their #1 passion - live sport

The role:-

The Senior Marketing Commercial Manager based in our NJ office is a critical role pulling different marketing activities together into an integrated plan. The role oversees the creation of marketing campaigns built around our unique brand positioning, across all marketing channels and focused on the key sports events that matter most to our customers.   The role works closely with internal and agency teams, the primary focus is on driving active user growth, through both acquisition and existing customer activation. Our campaigns will also make use of our unique talent roster and access to Fox Sports content.

Your day to day tasks will focus on:

Oversee the successful execution of multiple campaigns around the calendar of US sports events, working closely with channel owners and execution teams to deliver multi-channel campaigns and communications to our existing customer base. Planning forthcoming campaigns, set strategies, agree messaging platforms, as well as budgets & targets. You will be collaborating closely with the creative team to deliver new briefs and analysis to drive continuous improvement in creative performance. You will be working with the wider marketing team to contribute to maximum marketing effectiveness and help establish a high-performance culture. Must form deep and productive relationships with key platform teams to ensure we stay in front of platform trends and innovations.

Who are we looking for:

  • An experienced digital marketer with at least 3 years of experience working across campaign planning and multiple different media platforms
  • Good knowledge of a CPA to LTV business model
  • Previous experience working with digital marketing agencies
  • A highly organized and analytical individual, keen to develop new techniques and methodologies
  • An excellent communicator who can collaborate easily with all sections of the marketing department and wider FOX Bet team
  • Comfortable working in a fast paced, start-up environment 

What’s in it for you?

We offer very competitive packages based on experience, including health, dental and vision insurance, as well as a generous bonus scheme. On top of this, we are offering a unique professional and personal chance to create something from the ground up, working with a major sports brand in a category that is just opening up in the US and will grow exponentially in the next decade and beyond

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we'll invite you to a phone interview and if that goes well, we will invite you into the office for a face-to-face interview.

The Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world's largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: