You will be managing the execution, reporting and performance of; approved global display, mobile and video campaigns, bursts, tests and always on activities for The Stars Group verticals, brands and products on the Advertising Operations marketing team. You’ll also manage day to day campaign trafficking and reporting, working closely with the Media Planning & Buying and Programmatic teams to optimise use of available platforms including (but not limited to) data management platforms (DMP/CDP), programmatic (demand side platforms), ad servers (including DCO), tag management, direct ad networks, mobile measurement partners, trade desks, ad verification suppliers etc
We are looking for you to act as the knowledge hub for the DMP and own the daily operations including regular and opportunistic data capture, creation and management of audience segments and maintenance of data integrations with marketing platforms including DSPs, DCO, MMPs. You will also be part of the audience planning process in major campaigns across key markets, proposing technical and creative solutions to meet campaign requirements.
Working closely with the Technical Product team you’ll ensure best-in-class tracking and measurement processes and work closely with our Business Intelligence team to design measurement, tests, and optimization to evaluate and drive success of the digital platform.
You’ll play a key part in driving the creativity and innovation in the display channel, recommending new adoptions of technology, campaign execution methodologies, creative formats, vendors, or any other areas worth exploring to deliver on objectives.
As the ideal candidate, you will have: -
Past experience within the gaming industry as you will look after the real gaming verticals of SportsBook, Casino and Poker.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.
In addition to that, we provide the opportunity for a discounted gym membership.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.