Senior Manager Advertising Operations

Job Type:
Leeds, United Kingdom

The role: Senior Manager – Advertising Operations

We are looking for a Senior Manager, Advertising Operations to join our Performance Marketing team, based in our Leeds office.

Are you our next Super Star?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you: -

Working within the Performance Marketing department on the Advertising Operations team, The Stars Group is seeking a Senior Manager, Advertising Operations to help manage, plan, design and execute the digital marketing strategy and to drive acquisition for all The Stars Group real money verticals. Managing a sub-team consisting of two reports focussed on performance through campaign set-up, execution and optimisation, the Senior Manager, Advertising Operations will be responsible for helping drive the Group’s growth goals through applicable digital channels. 

Who are we looking for: -

You will be managing the execution, reporting and performance of; approved global display, mobile and video campaigns, bursts, tests and always on activities for The Stars Group verticals, brands and products on the Advertising Operations marketing team. You’ll also manage day to day campaign trafficking and reporting, working closely with the Media Planning & Buying and Programmatic teams to optimise use of available platforms including (but not limited to) data management platforms (DMP/CDP), programmatic (demand side platforms), ad servers (including DCO), tag management, direct ad networks, mobile measurement partners, trade desks, ad verification suppliers etc


We are looking for you to act as the knowledge hub for the DMP and own the daily operations including regular and opportunistic data capture, creation and management of audience segments and maintenance of data integrations with marketing platforms including DSPs, DCO, MMPs. You will also be part of the audience planning process in major campaigns across key markets, proposing technical and creative solutions to meet campaign requirements.


Working closely with the Technical Product team you’ll ensure best-in-class tracking and measurement processes and work closely with our Business Intelligence team to design measurement, tests, and optimization to evaluate and drive success of the digital platform.


You’ll play a key part in driving the creativity and innovation in the display channel, recommending new adoptions of technology, campaign execution methodologies, creative formats, vendors, or any other areas worth exploring to deliver on objectives.


As the ideal candidate, you will have: -

Past experience within the gaming industry as you will look after the real gaming verticals of SportsBook, Casino and Poker.


What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.