The role: Senior Casino Acquisition Manager
We are looking for a Senior Casino Acquisition Manager to join our fast-growing Casino team based in our Dublin service office.
Why we need you:-
To be responsible for the overall Casino customer user journey and acquisition. This is a data heavy role which requires the profound understanding of digital marketing. The primary targets of the specialist will be user journey, onboarding and conversion of Casino customers. You’ll monitor daily and report on user acquisition campaigns’ metrics, as well as oversee the CPA and conversion rates. You’ll map the Casino customer user journey and onboarding scenarios, defining blockers and come out with the specific tactics that address them.
This role will require very close collaboration with the central functions such as BI, Performance Marketing and Central CRM. You’ll report on acquired cohorts retention rates, engagement metrics, ARPU and revenue in dynamics. Identify payback periods and longer term ROI of the acquisition campaigns. Working on the multi-channel attribution and build channel specific and country specific acquisition models.
Who are we looking for:-
We are looking for a highly numerate and analytical individual with an excellent understanding of digital marketing. Experienced working in iGaming, free-to-play gaming business or ecommerce in a user acquisition or user analytics role is essential.
You’ll need experience of analysing data and reporting on promotional performance and knowledge of google analytics and advertising platforms. You should have excellent communication skills, written and verbal, with the ability to tailor the dialogue and delivery to cater for a variety of audiences and take ownership of projects working alone with little or no supervision.
As the ideal candidate, you will have:-
Relevant professional qualifications or equivalent experience of general marketing. Experience from working in a Live Dealer / Online Casino environment. Additional language is desirable. Preferably German, Spanish, or any of the Scandinavian languages.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus. In addition, we can provide advice and dedicated assistance to those moving to Dublin.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you are entitled to join our company pension scheme.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
We have a canteen which offers hot and cold options for breakfast and lunch and we contribute €3 daily towards this. In addition, there is free fresh fruit, snacks, drinks and an onsite gym (if you’re into that kind of thing).
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.
The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Dublin service office in the Casino department.