Senior CRM Manager

Job Type:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand.

We are looking for a Senior CRM Manager to join our FOX Bet marketing team in Cherry Hill, NJ. The role will be responsible for managing customers through their lifecycle as a FOX Bet customer, as we aim to become their first-choice destination for sports betting. This will be achieved by planning targeted and impactful campaigns, delivered across a range of different promotions and media.

The role

The Senior CRM Manager is a critical customer facing role. Your primary focus is on managing customers through their early stages as a FOX Bet customer through to seeing us as their first choice App for Sports Betting. This is achieved by planning a targeted and impactful suite of campaigns, delivered across a range of different promotions and media.

Your day to day tasks will focus on reviewing and analysing current campaigns, turning test results into to tangible performance improvements through the CRM funnel. You will plan forthcoming campaigns, setting strategies, budgets & targets focussed on life stage graduation and customer yield targets. Working closely with the creative team to deliver new briefs and analysis to drive continuous improvement in creative performance, Ensuring smooth campaign execution and delivery across a range of channels. You will work closely with all marketing channel owners and 3rd party partners to ensure high performance.

Why we need you: -

Within any sports betting business, the Marketing team is the heartbeat. Our team will be responsible for delivering relentless pace and volume of campaigns to keep up with live sport. Executing marketing plans across the full range of marketing channels and delivering a strong messaging platform communicating to a highly engaged audience around their #1 passion – live sport!

Who are we looking for: -

  • An experienced Digital Marketer who has worked in D2C CRM environment before. Good knowledge of mobile CRM activities including Push Notification.
  • A highly organised and analytical individual, with clear ideas on what good CRM looks like and keen to evolve the model into new media formats
  • An excellent communicator who can collaborate easily with all sections of the marketing department and wider FOX Bet team
  • Comfortable working in a fast paced, start-up environment
  • A passion for sports is desirable

What’s in it for you?

The salary for this job is based on experience, so while we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus.

We offer 100% paid health, dental and vision insurance for you and a substantial employer contribution towards your qualified dependent coverage. In addition, you also receive other benefits at no cost such as life insurance, short term disability and long term disability. We offer a generous 401(k) plan with a 100% employer match and no vesting or waiting period. In addition, you are entitled to a personal interest allowance which encourages our employees to enhance their skills or pursue a hobby. A baby bounty is offered to our employees as well, granting $1,500 upon the birth of a child. We also offer 9 paid holidays and full time employees start out with some generous vacation time right from Day 1.

Our in-house training and development team delivers fantastic support in terms of developing your skills and helping you progress your career. In the office there is always free fresh fruit, endless snacks and drinks and of course an unlimited amount of coffee! We also provide catered lunch to our employees on special occasions or just because!

In terms of relaxation we have offered yoga and chair massages in the past and will continue to do so under our yearly wellness initiatives. We look for fun ways to celebrate and come together socially including our favorite event each year—our annual Christmas party!

 What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

About FOX Bet

FOX Bet is the long-term partnership between FOX Sports, capable of reaching more than 100 million US viewers in a single weekend, and The Stars Group, one of the largest global gaming and interactive entertainment businesses in the world.

As well as owning the world’s largest poker platform, PokerStars, The Stars Group also includes the UK’s #1 online sports betting product - Sky Bet. Combining this expertise with the iconic FOX Sports brand, which has an unbeatable reach in sports media, will deliver a unique experience for our customers from a brand they trust. The regulation of sports betting across the US is accelerating with estimates that the market will be worth more than $10bn in five years’ time.

With a customer first focus, operational excellence and the massive FOX brand, FOX Bet will be at the forefront of this industry growth.

About The Stars Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: