Senior Affiliates Manager

Job Type:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand.

Stars Group (NASDAQ: TSG) are recruiting a Senior Affiliates Manager to join its brand-new US Marketing team. Stars Group is one of the largest publicly listed Gaming & Betting brands in the world, and recently announced a long-term partnership with Fox Sports (NASDAQ: FOX) to create FoxBet, with the intention of building the leading brand in US Sports Betting.  

Why we need you

The Stars Group and Fox Sports partnership is a compelling one. As well as being the world’s biggest poker company and owner of PokerStars, The Stars Group also includes the UK’s #1 sports Betting brand, Skybet. Combining this expertise with Fox Sports iconic brand and unbeatable Sports Media reach and access, will deliver a unique experience to our customers from a brand they trust.  

FoxBet’s launch timing couldn’t be better -  the Regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade.

Within any sports betting business, the marketing team is the heartbeat. You'll be part of a team delivering a relentless pace and volume of campaigns to keep up with live sport. Our team will be delivering marketing plans across the full range of marketing channels and a strong messaging platform communicating to a highly engaged audience around their #1 passion - live sport!

The Role

This role is based in our Cherry Hill, NJ office and a meaningful role responsible for managing the Stars and FOX Bet brands of The Stars Group affiliate program executing the Group’s Affiliate Strategy in relation to Sports, Casino and Poker within the US market. The role will work very closely with the Marketing Team to ensure the successful brand launches and growth. This role may also extend to all the below responsibilities to other brands as needed, depending on growth and workload, which is why experience with all verticals and digital marketing channels is desired.

 Your day to day tasks will focus on:

  • Recruit, set up, and manage US Affiliates & Partners aiming to deliver on group KPIs, monitoring the performance of affiliates on a regular basis, while providing a proactive, positive and constructive relationship.
  • Provide regular reports on affiliate performance and Return on Investment
  • Help build marketing and competitor intelligence reports to plan affiliate strategies and seek out opportunities & gaps 
  • Produce forecasts, budget & KPI settings for the affiliate program
  • Develop and grow strong business relationships with affiliates, based on clear performance targets and compensation schemes
  • Develop and implement initiatives to improve affiliate performance and retention within the scope established by Group Marketing
  • Manage spend within budgets set by Group management and maximize Return on Investment
  • Handle the resolution of affiliate program technical, commercial and operational issues as required
  • Optimize affiliate offerings on an individual basis when applicable
  • Run effective marketing tests to optimize affiliate acquisition and retention
  • Build promotions and work with the CRM team to set them up in the back-end system, as well as work with the Creative team to develop the promotional assets.
  • Monitor and police all US affiliate activities to ensure they are 100% compliant and abide by the department’s Term and Conditions and state regulations.

Who are we looking for:

  • An experienced Affiliate Manager with at least 3 years of managing online affiliates (preferably in the casino/sports industry) )
  • Strong negotiation skills required with an eye for detail in the structure of all deals
  • Proven and consistent track record of executing an aggressive growth strategy and delivering results
  • Excellent communication and interpersonal skills with the ability to build credibility with all stakeholders
  • Significant experience of the online affiliate business
  • Confidence to liaise with and influence senior management
  • Strategic and commercial thinker
  • Strong judgment and problem-solving skills
  • Strong analytical/reporting skills.


  • Experience with the Income Access affiliate platform
  • Knowledge of popular and profitable US casino & poker related events
  • Knowledge of the poker ecosystem
  • Second language (preferably Spanish)
  • Strong knowledge of global online affiliate and online gambling payment models

What’s in it for you?

The salary for this job is based on experience, so while we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus.

We offer 100% paid health, dental and vision insurance for you and a substantial employer contribution towards your qualified dependent coverage. In addition, you also receive other benefits at no cost such as life insurance, short term disability and long-term disability. We offer a generous 401(k) plan with a 100% employer match and no vesting or waiting period. In addition, you are entitled to a personal interest allowance which encourages our employees to enhance their skills or pursue a hobby. A baby bounty is offered to our employees as well, granting $1,500 upon the birth of a child. We also offer 9 paid holidays and full-time employees start out with some generous vacation time right from Day 1.

Our in-house training and development team delivers fantastic support in terms of developing your skills and helping you progress your career. In the office there is always free fresh fruit, endless snacks and drinks and of course an unlimited amount of coffee! We also provide catered lunch to our employees on special occasions or just because!

In terms of relaxation we have offered yoga and chair massages in the past and will continue to do so under our yearly wellness initiatives. We look for fun ways to celebrate and come together socially including our favorite event each year-our annual Christmas party!

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we'll invite you to a phone interview and if that goes well, we will invite you into the office for a face-to-face interview.

The Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world's largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: