The role: Senior Acquisition Executive
We are recruiting for a Senior Acquisition Executive to join our growing International Sportsbook marketing team in our Leeds office.
Why we need you -
You will be responsible for assisting with the acquisition marketing strategy and ensuring new customers have the best onboarding journey possible. Reporting to the Acquisition Strategy Manager, who heads up the International Sportsbook Acquisition team, you will assist in ensuring successful sportsbook acquisition performance across Germany, France, Spain, Italy and others.
Working directly with the CRM and product teams you will suggest improvements to the touchpoints within the 1st 30 days of a customer lifecycle, ensuring the best possible experience for new customers. You will work with the teams to ensure the suggested changes are delivered and that methods are in place to track performance.
You will delve into customer and market research and monitor competitors for both Pokerstars sports and SkyBet DE & IT, to make sure our welcome offers are stand out in market and resonate well with our customers.
You’ll work very closely with the central marketing team to make sure acquisition and offer campaigns that drive new customers, are efficient and deliver on their KPI’s. Working with each channel owner (PPC/ASA, Paid Social, SEO, ASO, Display & affiliates) you will identify improvements to customer journeys, new and innovate creative options, options for bespoke offers and new potential opportunities. Working with the brand and campaign team you will ensure our creative is stand out and optimised by channel in order to deliver on our KPI’s.
Who are we looking for: -
An individual with previous experience working in a busy marketing department and educated to degree level or equivalent. You will have good experience of optimizing digital marketing channels ideally for customer acquisition. You’ll need to be well organised with strong multitasking abilities to be able to prioritise key projects. A good understanding of the digital media landscape within the betting and gaming industry is preferred.
You’ll be a creative, strategic and analytical thinker and problem solver, being able to come up with effective and creative solutions. You will have excellent communication skills with the ability to tailor the dialogue and delivery to cater for a variety of audiences. You will also need to have strong attention to detail and positive attitude in demanding situations.
You will need strong interpersonal skills with the ability to build relationships across departments.
As the ideal candidate, you will have:-
Experience and knowledge of the e-gaming industry. European/international marketing experience and our markets/future challenges are desirable. An integrated view of communications and marketing as well as experience of big brands is a plus.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.
In addition to that, we provide the opportunity for a discounted gym membership.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview
The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Leeds office in the Sportsbook Marketing department.