SEO Manager

Job Type:
Sofia, Bulgaria

The role: SEO Manager

We are looking for a SEO Manager to join our growing team based in our Sofia service office.

Why we need you:-

To lead the development of the SEO function for PokerStars Casino. You will work with Marketing and Product teams in TSGi to develop the SEO performance of the PokerStars Casino websites and integrate them into the wider SEO practices of the Stars Group. You’ll need to be an SEO all-rounder, have the ability to work with internal stakeholders and some experience of working competitive SEO niches in the Gaming industry.

You’ll report on PokerStars SEO performance to key Casino stakeholders and liaise with Product and Content teams to ensure that recommendations are fully implemented. You will help to ensure that the Casino marketing team work closely with the rest of the Stars Group SEO team to ensure SEO standards and guidelines are consistent across the whole of The Stars Group. You’ll also be responsible for defining keyword ranking targets for PokerStars Casino and work with the wider SEO team and external partners to achieve targets.

Who are we looking for:-

We are looking for a self-starter with good data analysis skills, particularly using Google Analytics. You’ll need a good knowledge of SEO tools, particularly SEM Rush, Majestic SEO, and Google Search Console as well as good understanding of Google ranking factors.

You’ll be confident undertaking SEO onsite optimisation, information architecture and keyword research. You’ll need to have strong Excel and presentation skills and enjoy working with people with a wide variety of different skills, including editors, marketers, SEO specialists and developers.

As the ideal candidate, you will have:-

Experience within a similar role in the gaming industry.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and also like to throw in a discretionary annual performance bonus. In addition, we provide advice and financial relocation assistance to those moving to Bulgaria.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you are entitled to a personal allowance interest which encourages our employees to upskill themselves or pursuit a hobby. A baby bounty is offered to our employees as well, granting 1000 BGN upon the birth of a child.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career. In the office there is always free fresh fruit, snacks and drinks. In addition, we contribute a certain amount to the transportation and lunch expenses of our employees.

Our employees can always enrol to our sports program, and in terms of relaxation we have a playroom, including a PlayStation and a pool table. Our social team organise great events; including our sensational summer and Christmas parties.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

Closing date for all applications will be Friday 21st February

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Bulgaria service office in the Performance Marketing department.