Performance Marketing Analytics Manager

Job Type:
Cherry Hill, NJ, United States

FOX Bet - Two powerhouse companies. One amazing brand

Stars Group (NASDAQ: TSG) are recruiting a Performance Marketing Analytics Manager to join its brand-new US Marketing team. Stars Group is one of the largest publicly listed Gaming & Betting brands in the world, and recently announced a long-term partnership with Fox Sports (NASDAQ: FOX) to create FOX Bet, with the intention of building the leading brand in US Sports Betting.

A cornerstone of our vision is to create a first-class marketing team, based in New Jersey. The team will be built to thrive in such a fast-paced and high interest category.

Why we need you:

The Stars Group and Fox Sports partnership is a compelling one. As well as being the world's biggest poker company and owner of PokerStars, The Stars Group also includes the UK's #1 sports betting brand, Skybet. Combining this expertise with Fox Sports iconic brand and unbeatable sports media reach and access, will deliver a unique experience to our customers from a brand they trust.

FOX Bet's launch timing couldn't be better - the regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade.

Within any sports betting business, the marketing team is the heartbeat. Working in this team, you'll be responsible for delivering:

  • a relentless pace and volume of campaigns to keep up with live sport
  • Marketing plans across the full range of marketing channels
  • A strong messaging platform communicating to a highly engaged audience around their #1 passion - live sport
The role:

The Marketing Performance Analyst is based in NJ and is a critical role in the decision-making process around marketing strategy and investment. Our proposed marketing investment is significant and will be spread across a very broad mix of media and campaigns, so the role is extremely diverse in nature and works across a range of different analytical challenges, right across the marketing funnel.

FOX Bet is dedicated to delivering betting at the speed of sport, so fast, incisive decision making is key, so working closely with internal and agency teams is a must.

You'll be building out an analytics and measurement framework for everyday use as well as working closely with the FOX Bet marketing leadership team on critical investment decision making. Your focus will involve turning large data sets into actionable insight. You'll be illuminating the campaign planning process with performance data and trend analysis. In addition, you'll work closely with the channel owners on understanding how to improve the efficiency of current campaigns and optimize creative. You can also expect to work with the wider Stars Group analytics community on developing new measurement techniques for marketing, specifically around multi-touch attribution and media mix modeling.

Who are we looking for:

You'll be an experienced Digital Marketing Analyst with at least 2 years of experience working across different media types and media platforms. We'll want you to be someone who has prior experience in converting large data sets into actionable insights, especially around marketing funnel data, you should be able to show this within your resume clearly.

We'll want you to be experienced in producing management friendly performance reports, so having a background in delivering presentations via PowerPoint would be a big help.

You should be an individual who is keen to develop their own ideas, but also comfortable working to quite prescriptive briefs. In addition, you should have previous experience working with digital marketing agencies as you'll have interaction regularly with this team.

As with all of our roles, you should be a highly analytical individual, keen to develop new techniques and methodologies and someone who is comfortable working in a fast paced, start-up environment.

What's in it for you?

We are looking for the best talents, so we are offering very competitive packages based on experience, including health, dental and vision insurance, as well as a generous bonus scheme

On top of this, we are offering a unique professional and personal opportunity to build something from the ground up, working with a major sports brand in a category that is just opening up in the US and will grow exponentially in the next decade and beyond.

The Group

The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world's largest and most licensed publicly listed online gaming companies.

It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: