PPC Specialist

Job Type:
Leeds, United Kingdom

The role: PPC Specialist

We are looking for a PPC Specialist to join our Performance Marketing team, based in our Leeds office.

Are you our next super star?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you: -

We are looking for a PPC specialist to administer and help manage PPC media strategies.

You will quickly understand and support initiatives that will contribute to the goals and success of our team and verticals. This role will support the department and management team to optimize existing PPC campaigns and successfully launch new campaigns in major paid search programs.

As part of this role, you will provide analytical PPC expertise to include: -

  • Performing daily account management on Google, Bing and other search platforms for the sports vertical
  • Undertaking maintenance and monitoring of keyword bids, account budget caps, impression share, quality score and another important account metrics including, bid management to ensure bids are successfully made to achieve optimum placing of our products online.
  • Managing and maintaining updates for large keyword lists and undertaking ad copy A/B testing suggestion and execution.
  • Making recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, day partying, and other facets of paid search.
  • Maintain sports calendar up to date to align our strategy to main events

You will play a key role in providing administration and coordination support and producing regular reports in various areas of PPC (e.g. auction insight, ROI, keyword analysis, performance, etc).

Who are we looking for: -

You should be experienced in Search Engine Marketing (SEM) and Paid Search (PPC) with knowledge of Marin or another bid management tool. 

You’ll need excellent analytical, organizational, project management and time management skills with the ability to effectively multi-task in a deadline driven atmosphere. You should have excellent numerical skills, attention to detail and advanced Excel skills.

As the ideal candidate, you will have: -

Experience within the sports betting, gaming or gambling industry and additional language skills are desirable i.e. (German, French and/or Spanish). 

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.