PPC Manager

Job Type:
Leeds, United Kingdom

The role: PPC Manager

We are looking for a PPC Manager to join our Performance Marketing team, based in our Leeds office.

Are you our next super star?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you: -

You will be responsible for helping to develop the Sportsbook paid search approach and campaigns, and after Group management approval, assist in the execution of these tactics via multiple search engines and markets with the aim of providing a positive ROI through paid search campaigns.

You will deal with our day-to-day advertising campaign management activities across; paid search channels, helping to develop and manage implementation of desktop and mobile advertising campaigns for all our apps, based on direction and set guidelines.  Your role you will be to manage BetStars paid search campaigns, across multiple engines and markets with the aim of achieving the Group’s specific Sportsbook goals to recommend and implement paid search strategies across countries for BetStars accounts.

You will monitor budget and adjust bids to gain better ROI; writing attractive and concise copy for adverts; landing page review; impression share and QS analysis and so on. You will also help build and maintain positive relationships with country managers, key stakeholders from the Brand and colleagues. You will compile and report on campaign effectiveness to your Senior Manager, including competitive landscape, KPIs and recommendations on opportunities for growth.

You will play a key role to execute all aspects of paid search media programs including; initial planning, set-up, implementation, monitoring, analysis and optimization to ensure KPIs are met and exceeded, as well as managing the day to day relationships with search engine providers in order to stay up to date on upcoming changes and trends.

Who are we looking for: -

We are looking for an individual who is as passionate about search marketing as we are! You will need strong technical and analytical skills (including experience with Analytics tools) and proven experience in managing complex PPC campaigns with a history of driving ROI for businesses.

You will need to be a good team player with excellent interpersonal skills and a proven ability to work to strict deadlines coupled with excellent attention to detail able to work effectively in a highly complex, diverse, changing environment.

As the ideal candidate, you will have: -

Previous experience within gaming and/or gambling industry. Additional language skills are highly desirable.  Experience working with bid management platforms is a bonus.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.

N.B This role is known internally as Sportsbook PPC Manager.