Marketing Executive - Sportsbook

Job Type:
Leeds, United Kingdom

The role: Marketing Executive - Sportsbook

We are looking for a Marketing Executive to join our busy and dynamic Sportsbook Marketing team in our Leeds office.

Why we need you:-

We need you to will work with our key stakeholders both internal and external to own the proposition for international free to play games. Reporting to our Free to Play Manager, you will assist with the day to day running of the games, including liaising with third parties on a daily/weekly basis to ensure key campaign messages are delivered.

You’ll create briefs for new campaigns and creative concepts, concentrating on best-in-category execution and achieving cut-through. You will have ownership of weekly and monthly campaign planning process by pulling together a calendar of events and promotions for various FTP (free to play) games. You will work with the FTP product teams to prioritise roadmaps and ensure the customer journey between FTP and the sportsbook product is optimised.

You will work proactively with the centralised marketing teams to drive engagement and conversation of existing customers, while also acquiring new customers to the games. You will create customer communications including print adverts, banners, landing pages and terms and conditions. As well as, working closely with the regional teams to adapt and localize creative for role out in key territories. You will ensure all creative is briefed and delivered on time and to a high standard while also supporting with briefing, planning and executing PR.

Who are we looking for:-

You should have relevant experience working in a marketing function for a B2C (business to customer) organisation, preferable online, as well as a degree (or equivalent) in a subject associated to marketing. As you will be working very closely with our BetStars team, you need to have a genuine interest and passion for sports.

You’ll have strong communication and interpersonal skills as well as the ability to take a creative and analytical approach to problem solving. You will have the ability to manage multiple task under pressure while working independently with a flexible and proactive outlook.

As the ideal candidate, you will have:-

Experience and knowledge of the e-gaming industry and our markets/future challenges.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Company

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.  This role is in the Group’s Leeds office in the Sportsbook Marketing department.

N.B This role is known internally as Free-To-Play Executive - Sportsbook