Department Head of Brand & Campaign Planning

Job Type:
Leeds, United Kingdom

The role: Department Head of Brand & Campaign Planning

We are looking for a Department Head of Brand & Campaign Planning to join our Stars Creative team, based in our Leeds office.

Are you our next super star?

We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.

So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.

Why we need you:

Stars Creative is the Stars Group’s in-house creative agency, which produces the Stars Group’s global and local market advertising, branding, design work and TV shows. We produce big budget global work with some of our celebrity ambassadors right down to creating small banner ads for local markets.

We are looking for a Department Head of Brand & Campaign Planning to constantly review and improve ideas, strategies, structures and approach frameworks within Stars Creative. Working closely with our Global Creative Director, you will be involved in key project initiatives and ensure briefs are rooted in insight and behaviour change principles and are utterly inspirational for our customers. You will be responsible for leading a newly-formed team and ensuring ideas are at the forefront of creative and digital thinking and technological capabilities.

You will become a driving force in the Stars Creative team to implement fully integrated creative strategies to attract new players as well as engage our current players and drive our mission to be the world’s favourite gaming destination across promotions, acquisition, conversions – covering online, TV and live events which effortlessly connect people with our brands PokerStars, BetStars, PokerStars Casino, Full Tilt, Sky Bet and BetEasy to name but a few. You will lead best practice and strategic frameworks to ensure creative strategies have a strong and easy to follow narrative written in plain language.

Who are we looking for:

This is a new and exciting role for an ambitious and creative thinker. You will have an insatiable hunger for new information and working practices eg. content, experience design. You love to share new findings and help people see things from a fresh perspective. You’re focused by a desire to see what’s possible if we collectively push the boundaries, not just interested in what we can do, but what we could do.

We’re looking for an individual with experience in a senior leadership role in a brand rich environment. You will have experience developing creative strategies and concepts. You will love leading teams to deliver strategically driven and engaging campaigns and have a cutting edge understanding of digital marketing practices.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. In addition, we can provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you can join our company pension scheme. You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

Our in-house training and development team deliver fantastic support to develop your skills and support you in progressing your career.

We offer many more great perks such as an annual travel loan, subsidised massage sessions, free drinks, snacks, hot beverages and fresh fruit every day.

Our social team organise great events; including our sensational summer and Christmas parties.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.