Customer Behavioural Insights Analyst

Business Intelligence
Job Type:
Leeds, United Kingdom

Why do things work the way they do? Why don’t we try something different? Why so people play Game A in preference to Game B. Why do some people react more positively to promotions than others? Why is one brother a Manchester United fan and the other City?

Interested? We are looking for a Customer Behavioural Insight Analyst to join our busy and dynamic Business Intelligence team asking these ‘Why’ questions, from our Leeds office.

Why we need you:-

You will use advanced analytics to contribute to the key decisions made in different areas of the business, by being the analytical partner to key stakeholders.  You’ll deliver analytical projects within a fast-paced environment promoting a data driven approach to strategy and tactical delivery across our product, payments, onboarding and cross-sell business areas.

You will be extracting and analysing very large and multi-dimensional data sets, and constantly searching for innovative ideas and new analytical techniques.

Who are we looking for:-

You will be degree qualified in a quantitative area, such as Statistics, Maths or Economics, or have relevant experience gained within data analytics.

As you will be communicating with various areas of the business, relaying insights to non-technical staff members, as such a great command of English is fundamental. The nature of our industry requires individuals to be able to work well in a fast-paced environment.

You will have the ability to see the bigger picture. The insights you provide will have an impact on the business, so it is important for you to evaluate these and prioritise the value adding tasks.

You’ll have an analytical mind and be able to easy extract knowledge from data and turn this into meaningful insights and actionable recommendations.

As the ideal candidate, you will have:-

Knowledge of the online gambling / gaming industry and experience in data mining, advanced analytics (clustering, regression, predictive models or similar). As well as practical experience working with statistical tools such as, SPSS, SAS, R, KNIME.

You’ll be proficient at extracting and working with large data sets using SQL, MicroStrategy, Google Big Query or similar. With advanced experience using Microsoft office (Excel, PowerPoint etc.)

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

In addition to that, we provide the opportunity for a discounted gym membership.

Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Company

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.  This role is in the Group’s Leeds office in the Business Intelligence department.