The role: Campaign and Planning Executive
We are looking for a Campaign and Planning Executive to join our busy and dynamic Sportsbook Marketing team in our Leeds office.
Why we need you:-
We need you to have brand guardianship for sports, which involves constantly monitoring creative and messaging across all BetStars channels to ensure quality, consistency and coherency. You will provide support with the briefing of new campaigns and creative concepts, concentrating on best-in-category execution and achieving cut-through.
You’ll have ownership of monthly campaign planning process, by pulling together calendars of events and promotions for various markets and working with various teams to ensure all plans are centralised and presented regularly to senior stakeholders. You will also be working with regional, digital acquisition, CRM, social and PR teams to execute effective 360 media strategies and plans on a per campaign basis, including all owned, earned and paid for channels.
You will create and compose customer communications including print adverts, banners, landing pages and terms and conditions. You’ll also work with the regional teams to adapt and localise creative for role-out in key territories. You will work to continuously improve the creative and messaging by supporting team with testing and optimization plans, as well as ensuring creative is briefed and delivered on time to a high standard.
You’ll support the business with media planning and buying working along side local team and media agencies, as well as supporting briefing, planning and executing PR and sponsorship activations.
Who are we looking for:-
You will have relevant experience working in a marketing function for a B2C (business to customer) organisation, preferable online, as well as a degree (or equivalent) in a subject associated to marketing. As you will be working very closely with our BetStars team, you'll need a genuine interest and passion for sports.
You’ll have strong communication and interpersonal skills as well as the ability to take a creative and analytical approach to problem solving. You should have the ability to manage multiple tasks under pressure, while working independently with a flexible and proactive outlook.
As the ideal candidate, you will have:-
Experience and knowledge of the e-gaming industry and our markets/future challenges.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.
In addition to that, we provide the opportunity for a discounted gym membership.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview
The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Leeds office in the Sportsbook Marketing department.