CRM Specialist, Lifecycle

Job Type:
St Julian's, Malta

The role: Poker CRM Lifecycle Specialist

We are looking for a Poker CRM Lifecycle Specialist to join our busy and dynamic team based in our Malta service office.

Why we need you: -

As the Lifecycle Specialist, you will be part of our Poker CRM team, working on all targeted CRM campaigns and lifecycles for Poker players. This includes conversion, growth, retention and reactivation activities, with a strong focus on delivering improved LTV and enhancing the overall Customer Experience.

As part of this role, you will be expected to plan, execute and document agreed plans, mapping customer journeys and providing input to ensure all projects are executed precisely. Our Poker product is well-established, with increased focused across the business on how we can grow and engage customers with better segmentation and lifecycles.

You`ll work closely with all areas of Poker CRM Marketing to implement appealing offers and communications with a strong customer engagement focus, measured through positive ROI and customer satisfaction. You`ll take a data-driven and highly structured approach to all activities, ensuring pre- and post-campaign analysis is carried out to determine the successfulness of each initiative.

You`ll show exceptional creativity and a drive to deliver innovation in the role as well as more widely across the entire business. You`ll provide regular performance reports on initiatives in collaboration with Business Intelligence, including performance against KPIs, to you reporting manager and other key business stakeholders.

We highly value our customers, and you`ll take a customer first approach, mapping customer journeys for all activities to ensure an excellent experience for customers. You`ll demonstrate a mindset geared towards testing and continual improvement of all Initiatives, and in particular demonstrate a bottom-line focus.

You`ll document all work in a manner that promotes awareness across the full business. You`ll report on campaign performance and complex briefs covering multiple segments. You`ll check and approve content and creative work, giving input on content and creative to ensure feasibility and that the customer is in mind.

Who are we looking for: -

You have at least 1 years’ experience within a CRM, Digital Marketing or similar role. You have experience implementing Digital and/or Marketing Campaigns in a multi-channel environment. You have experience developing targeted, trigger-based customer communication programmes - in particular email, SMS, push and digital. You have project coordination experience with multiple stakeholders with different needs and interests.

You are a self-starter, proactive, work well independently and as a team. You are a good problem solver and have an eye for detail. You have experience working in a complex business with multiple brands, languages and platforms. You have strong interpersonal skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders. You are customer-focused and passionate about improving the customer experience. You have at least a basic understanding of the wider eGaming sector, its customers and current challenges.

As the ideal candidate, you will have: -

You have knowledge / experience playing poker and/or worked in the eGaming Sector. You are a poker enthusiast and have experience using CRM systems.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to provide such details at this stage, we can confirm that we do offer an excellent salary and benefits package. Our benefits include a discretionary annual performance bonus, premium health and dental insurance for you, your partner and your children (providing you all live at the same address), and a generous company contribution into a private pension scheme every month.

We have an Employee Assistance Programme where you receive complimentary and confidential support from professionals who offer independent advice 24/7. To support you in developing your skills and career, we will provide ongoing training.

We contribute €5.25 daily towards a lunch allowance and in addition, there is free fresh fruit, snacks and drinks. As an advocate of work life balance, we offer PIA; an annual personal interest allowance where we encourage personal learning outside of working hours; e.g. driving lessons, cookery classes and circus training (to name a few that our people have used this towards).

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.  This role is in the Group’s Malta service office in the Poker CRM department.