CRM Project Manager

Job Type:
Onchan, Isle of Man

The role: CRM Project Manager

We are looking for a CRM Project Manager to join our fast-growing PokerStars Casino team, based in our Isle of Man office.

Why we need you: -

We require a Lifecycle Manager to join our Casino CRM team, specialising in all automated lifecycles for Casino players. This includes conversion, growth, cross-sell, retention and reactivation activities, with a strong focus on delivering improved LTV and enhancing the overall Customer Experience. Our Casino vertical, despite already being very successful, represents a huge growth opportunity for the company. Our main goal is not only to be the biggest but also the best Casino in the industry and we are looking for people that will share this journey with us!

You will work in close collaboration with key stakeholders for Casino vertical, including Business Intelligence, Data Science, Marketing Delivery and Casino Marketing teams. You will be expected to develop and implement coherent and long-term lifecycle plans, showing a total dedication to testing and optimisation of all initiatives.

As part of your role, you will work closely with all areas of CRM Marketing to implement appealing offers and communications with a strong customer engagement focus, measured through positive return on investment and customer satisfaction. You will take a data-driven and highly structured approach to all activities, ensuring pre and post-campaign analysis is carried out to determine the successfulness of each initiative.

You will also take ownership of all KPI’s used to measure retention, prioritising new and existing initiatives to seek opportunity areas. Provide regular performance reports on initiatives in collaboration with Business Intelligence, including performance against KPIs, to you reporting manager and other key business stakeholders and demonstrate a mindset geared towards testing and continual improvement of all Initiatives, and demonstrate a bottom-line focus.

Who are we looking for: -

A highly driven and motivated individual used to delivering on planned activities and ultimately target KPIs. You must have previous experience working within a CRM role. Preference will be given to candidates with Gaming Industry experience, although strong CRM candidates from outside the industry will be considered.

You will need to be experienced in working with CRM campaigns in a multi-channel environment and be used to developing targeted, trigger-based customer communication programmes - in particular email, SMS, push and digital. You will need strong social skills and the ability to work under pressure, balancing the requirements of a number of key stakeholders to handle the variety this role has to offer.

As the ideal candidate, you will have: -

Experience of CRM/Marketing tools such as IBM Unica, Message Studio & Urban Airship would be an advantage, but is not a requirement.

What’s in it for you?

The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. In addition, we can provide advice and dedicated assistance to those moving to the Isle of Man.

We offer health and dental insurance for you, your partner and your children (if you all live at the same address). In addition, you can join our company pension scheme. You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.

Our in-house training and development team deliver fantastic support to develop your skills and support you in progressing your career.

We have a canteen which offers hot and cold options for breakfast and lunch and we contribute £3 daily towards this. In addition, there is free fresh fruit, snacks and drinks.

Our social team organise great events; including our sensational summer and Christmas parties

What happens next?

We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview

The Group

The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Isle of Man office in the Business Intelligence department.

NB This role is internally known as Casino Lifecycle Manager