The role: Brand and Campaign Manager - Sportsbook
We are looking for a Brand and Campaign Manager to join our busy and dynamic Sportsbook Marketing team in our Leeds office.
Why we need you:-
You will work with our Head of International Marketing to define the BetStars brand strategy, ensuring that it is consistently and effectively brought to life through all consumer touch points. You’ll manage the BetStars value proposition, through being the source and internal champion of all consumer, market and competitive knowledge, as well as ownership of the BetStars holistic campaign calendar to include event/ season specific campaigns, product innovations, promotions and other marketing related activations.
You’ll be responsible for defining the campaign strategy with responsibility for clearly defining the objectives, consumer target(s), relevant campaign positioning, key deliverables and means of measurement. You will also provide recommendations on how the ATL and brand marketing budgets are split against key objectives and targets by audience, region and by campaign, working in conjunction with our Head of Marketing and regional teams.
You will also be working with regional, digital acquisition, CRM, social and PR teams to execute effective 360 media strategies and plans on a per campaign basis, including all owned, earned and paid for channels. You’ll also be working with internal creative teams to ensure optimal quality, as well as smooth, timely communication at every consumer touch point throughout a campaign.
You will co-ordinate all the Group sports marketing campaigns, and operate as the point of reference regarding the status of project deliverables and campaign performance nothing that the actual day to day campaign management will take place within the regional team. You will also need to review completed campaign work with BI to identify areas of improvement, and implement changes to future campaigns.
Who are we looking for: -
An individual with extensive experience working in marketing and educated to degree level or equivalent. You’ll have proven project management experience and be able to take ownership of all aspects of a campaign from concept to completion. You’ll need to be well organised with strong multi-tasking abilities to be able to prioritise key projects.
You’ll be a creative, strategic and analytical thinker and problem solver, being able to come up with effective and creative solutions. You will have excellent communication skills with the ability to tailor the dialogue and delivery to cater for a variety of audiences. You will also need to have strong attention to detail and a positive attitude in demanding situations.
You will need strong interpersonal skills with the ability to build relationships across departments. You’ll also need to be prepared to travel given the international nature of the business.
As the ideal candidate, you will have:-
Experience and knowledge of the e-gaming industry. European/international marketing experience and our markets/future challenges are desirable. An integrated view of communications and marketing as well as experience of big brands is a plus.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.
In addition to that, we provide the opportunity for a discounted gym membership.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview
The Stars Group is the ultimate owner of industry leading gaming brands such as PokerStars, PokerStars Casino, BetStars, Full Tilt, and the PokerStars Live brands, and through its ownership of Sky Betting & Gaming, a mobile-led leading online gaming operator, licenses the Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker online gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies. This role is in the Group’s Leeds office in the Sportsbook Marketing department.