The role: Associate Director – Advertising
We are looking for an Associate Director of Advertising to join our growing Stars Creative team, based in our Leeds service office.
Are you our next super star?
We are building a new Marketing Centre of Excellence in Leeds and we’re looking for individuals with big ideas and the ability to think creatively and outside of the box. You will become part of a company that gives you everything you need to create winning moments to push your own boundaries and build the best experience for our millions of players around the world.
So, who are we? We’re home to some of the biggest, most exciting brands in the online gaming industry, with offices, events and players all over the world. We’re the ultimate owner of such brands as PokerStars, PokerStars Casino, BetStars, Full Tilt, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker and BetEasy, as well as live poker tour and event brands.
Why we need you: -
Stars Creative is the Group’s internal agency, which provides a high quality creative service to the Group’s main verticals (Poker, Casino and Sports) as its core responsibility, and to any other area in the business that requires creative support. We provide creative solutions in response to the vertical team’s specific briefs, proposed solutions being subject to review and approval by the relevant vertical team before implementation.
Reporting to our Global Creative Director, you will be responsible for leading the planning and execution of all advertising (TV ads, sponsorship bumpers, digital banner ads, paid social video / static / slideshow / canvas, VOD, print, radio) on a global basis based on the specific requests of the vertical teams. You will make recommendations for improving business processes leading to a positive impact on the Stars Group’s advertising.
You will manage large budgets to effective outcomes. You will advise on strategic and logistical planning, localisation, identifying the right mix of bespoke and templated work as well as A/B testing, concept research and testing, driving creative innovation, and ensuring all round advertising excellence. You will take responsibility for managing and leading the advertising section of Stars Creative and will work with a range of internal stakeholders to improve advertising processes and creative quality, working in a consultant role when external agencies may be involved, as required.
Who are we looking for: -
We are looking for a highly experienced advertising professional with an extensive background in brand and digital advertising or experience working directly for top online brands. You will have demonstrable success in high level advertising roles, including TV, digital and social and experienced advising on advertising strategic and logistical planning, account management and creative work evaluation skills.
You will need a proven track record of managing high performing teams and strong interpersonal skills to manage relationships with internal and external stakeholders. You’ll need to conceptualise, discuss and present marketing ideas and manage work with outside suppliers, where required.
As the ideal candidate, you will have: -
Experience of working with gaming brands or similar.
What’s in it for you?
The salary for this job is based on experience, so whilst we are not able to go into detail at this stage, we can say that we offer great salary packages and a discretionary annual performance bonus. We can also provide advice and dedicated assistance to those moving to Leeds.
We offer health and dental insurance for you, your partner and your children (if you all live at the same address). You can make the most of our personal interest allowance in order to learn something new or pursue a hobby. If you have a baby whilst you work for us, we will give you 1000 GBP as congratulations.
In addition to that, we provide the opportunity for a discounted gym membership.
Our in-house training and development team deliver fantastic support in terms of developing your skills and helping you progress your career.
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we’ll invite you to a phone interview and if that goes well we’ll meet you for a face-to-face interview.